Are You Afraid of the Dark Air Freshener

Nostalgia is a powerful driver for impulse purchases, and the "Are You Afraid of the Dark" Air Freshener taps directly into the memories of every Millennial who grew up watching SNICK.

The design features the iconic campfire storytelling imagery associated with "The Midnight Society," instantly recognizable to anyone who spent their Saturday nights in the 90s watching spooky cable TV. It is a perfect checkout counter add-on that sparks conversation and sales.